Are you a Startup founder or Future Startup founder or Social Media Manager at a startup looking to Grow your startup on social media, which will ultimately grow your overall business and get more customers for your business or startup.

If Yes then look no further than this blog. In this blog, I have mentioned 7 Must-Know Social Media Tips for Startups in 2024.

Social Media is still one of the most powerful tools in 2024 for startups or businesses. Startups face unique challenges in making a mark in their fields or industries.

Social Media offers a cost-effective and highly impactful way for startups to connect with their Target audience, build brand awareness, and drive business growth.

List of 7 Must-know Social Media Tips for Startups in 2024!

1). Decide your Goals

Decide Your Social Media Goals

Whenever we talk about social media tips, we think that we just need to post our content to get success on it.

But this approach is wrong. Yes, it’s important to post content on social media.

But the first thing you need to do is decide your Social Media Goals before you start posting content, it’s very important to know exactly what you want to achieve with social media.

Do you want to build or boost your brand awareness, get more leads, drive website traffic, Increase sales with the help of social media, get more customers, or just get more social media followers.

Stats
  • Marketers who set goals are 376% more likely to report success than those who don’t.
  • According to one research companies with clearly defined goals are 20% more likely to achieve them.

Practical Tip

Your Goal should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound). It would make your efforts focused and easy to measure.

For example “Increase LinkedIn followers by 20% in upcoming 3 months” is a clear and easy-to-measure goal.

2). Know your Target Audience

Know Your Target Audience

Understanding your Target Audience is one of the most crucial steps in the Game of Social Media. If you know your audience then your efforts wouldn’t be wasted.

Just assume Your actual Target audience is Working Professionals but you’re creating and posting content for Students and thinking that soon you will get results, and your startup will get more customers.

But in reality, you wouldn’t get any benefit and your efforts wouldn’t pay you anything because you didn’t create content for the actual Target Audience.

Hope that you realize the importance of knowing your Target Audience.

These are some questions that will help you to know who is your Target Audience once you got the answers.
Infographic of Audience Questions

Answer these Questions to know your Audience

Stats
  • According to one report, 70% of Marketers agree that understanding their target audience is the most critical factor for social media success.
  • 75% of marketers say audience targeting is essential for successful social media campaigns.
Practical Tip

There are some tools like Facebook Audience Insights or Instagram Analytics to gather data on your audience’s demographics, interests, and online behavior.

3). Choose the Right Platforms

Choose the Right Platforms

After deciding your Goals and Target Audience now you need to choose the right platforms. You can choose one or multiple platforms as well.

But all social media platforms are not similar and not every platform will be the right fit for your startup or business.

It depends on your Startup, if your startup deals in Professional Products/Services then LinkedIn could be the best Platform for you.

If your startup has beautiful products then Instagram can be the best Platform.

If your startup wants to sell Products/Services to Youth or Gen Z then Snapchat could be the best platform.

You can also focus on Multiple platforms if it might benefit your Startup.

Stats
  • A 2023 report by a company found that 73% of marketers believe that selecting the right social platforms is crucial to the success of their social media strategy.
  • 90% of marketers believe choosing the right social media platforms is crucial for achieving their marketing goals.

Practical Tip

You should choose the platform that your Ideal customers use the most. If they use more multiple platforms then you should also choose all those multiple platforms.

4). High Quality and Consistent Content

Create Quality and Consistent content

You’ve heard it a lot that ‘Content is King’ but now it is not, Yes you heard it right now content is not a king but it’s a kingdom.

Create quality and valuable content that fits your brand and connects with your audience.

And don’t ignore Consistency posting content regularly keeps the audience engaged and helps to build your brand presence.

Stats
  • 82% of marketers say that content marketing is more effective when you publish consistently.
  • 60% of marketers see improved engagement with consistent content posting.

Practical Tip  

Create a content calendar that shows when you’ll post, what topics you’ll cover, and what type of content you’ll share (e.g., Videos, Infographics, Carasoul).

I would recommend you to at least make a content calendar for 3 Months. You can make the content and content calendar by your ownself but also with the help of ChatGPT in just a couple of minutes.

But don’t just copy the content from ChatGPT and publish it on Social media, but also make some changes to make your content suitable for your Target Audience.

5). Leverage Influencer Marketing

Leverage the Power of Influencer Marketing

With the help of Influencer Marketing, your brand can quickly get trusted by people.

If an Influencer creates content for a long time for his/her audience and if that Influencer promotes your product/service then there are more chances that your Product/Service will get trusted by people and people will think good about your product and brand.

Collaborate with Influencers who align with your brand and can help you get Genuine recommendations.

Stats
  • The influencer marketing industry is expected to reach $21.1 billion in 2024.
  • 80% of marketers find influencer marketing effective, with many seeing higher engagement rates than with traditional advertising.

Practical Tip

Micro-influencers (those who have 10,000 to 100,000 followers)  often have higher engagement rates than larger influencers and can be more cost-effective for startups.

Ensure that the influencers you collaborate with genuinely connect with your brand and target audience.

6). Engage with Your Audience

Engage with Your Audience

Just posting content is not enough for the Social Media Game. You need to actively engage with your audience on Social Media. Respond to comments, messages, and mentions and try to build a loyal community, which is very important for startups.

And when you engage with your audience and reply to their comments and messages then it makes them feel more connected with your Brand.

Stats
  • A study found that 79% of consumers expect brands to respond to their social media inquiries within 24 hours.
  • 83% of consumers prefer to engage with brands that respond to their comments and messages on social media

Practical Tip

Respond to every comment and message that you get on Social Media.

Try to reply first to negative comments and messages because these are genuine feedback (that you get free) for your product/service which will help you to improve your product.

7). Measure and Improve Strategy

Measure and Improve Your Strategy

After doing all the things you need to check how well your social media is doing and make changes to improve your strategy.

You can keep your eye on important numbers like the Number of followers, likes & shares, and Number of visitors your website is getting from your social media.

There are built-in tools in platforms like Instagram and Facebook to track the important numbers discussed above.

You can use Google Analytics to see how much traffic you’re getting to your website from Social Media.

Decide a day on which you would see whether your followers are increasing or not, are you getting more likes on your posts or not.

If you notice that your followers are not increasing and people are not engaging with your content then you need to try something new.

You can Try out different version of posts use different images, captions, and hooks. Just Try and see what works for you.

And don’t forget to keep your eye on what similar businesses are doing on social media. If they’re doing something amazing you can smartly copy that.

Stats
  • 90% of marketers think it’s really important to check how much their social media efforts are paying off.
  • 76% of marketers say that measuring social media performance helps them refine their strategy and achieve better results.

Practical Tip

Use tools provided by social media platforms (like Instagram Insights or Facebook Analytics) or other tools (like Google Analytics) to check important numbers such as likes, followers, and website visits.

Look at these numbers regularly and make changes to improve your strategy based on what you find.

On an Ending Note

In 2024, Social Media has the power to Grow your Startup or Business completely.

Define your Goals, Understand your Target Audience, choose the right Platform (You can choose multiple platforms), consistently create valuable content, and measure & improve your strategy.

Remember Social Media is not just about sharing messages; it’s about building relationships and engaging with your audience. You can read our blog to know High-Paying Digital Marketing Jobs for a fresher in 2024!